The Hector will go up against the Tata Harrier and Jeep Compass
- MG likely to reveal Hector in April 2019, followed by launch by June 2019.
- The Hector will be an internet SUV; access to internet will be through its large tablet-like infotainment system.
- MG has tied up with Adobe for digitising its buyer experience.
MG Motor has confirmed that it will launch the Hetor SUV in India in Q2 2019. So you can expect the Hector to launch any time between April and June. As per our previous report, we expect MG Motor to reveal the upcoming SUV first in April and follow it up by launching it in the next couple of months. The carmaker will have around 100 touchpoints by the time it launches the Hector in India.
The Hector will be an internet SUV, as confirmed by MG before. The internet will be accessible via the car’s large tablet-like infotainment system. Now MG has partnered with Adobe and will adopt the software maker’s entire suite of digital marketing products to record its buyers’ journey.
Adobe had earlier also announced how Adobe Experience Cloud can use new age technologies like artificial intelligence, internet of things (IoT), augmented-virtual reality, blockchain and even facial identity. Using this, the Adobe Experience Cloud will be able to interact with the car and predict potential breakdowns. There’s also the option to use the car owner’s face as his identity and greet him virtually at a service station or even recommend him some accessories based on his past purchases. Talk of its competencies and this tech can also help establish mood lighting, mood music and even mood fragrance; imagine your car changing its interior ambience based on what you’re A
It remains to be seen to what extent MG uses the Adobe Experience Cloud, but given that MG has already hinted in the past that the Hector will bring a lot of new things to the table not just with its features but with the purchase experience as well, we hope we’re in for some surprises.
For more details, here’s MG’s official statement confirming Hector launch and its tie-up with Adobe :
MG Motor India brings Adobe on board for digital transformation Mandate
Looks at redefining customer experience journey in the auto segment with MG HECTOR’s launch in Q2 2019
New Delhi, Jan. 30: As part of its commitment towards ensuring a seamless customer experience for the launch of its SUV MG Hector, MG Motor India has appointed tech giant Adobe, for bringing on board the industry’s only end-to-end digital solutions platform in India, to chart out its entire customer journey from initial expression of interest to purchase.
With a focus on digital media for MG, the mandate encompasses a gamut of Adobe Experience Cloud products, making MG among the first automobile brands in India to adopt the entire suite of Adobe’s digital marketing products. The Adobe Experience Cloud platform will be responsible for delivering a differentiated customer experience – right from managing the Adobe Cloud Experience interface with customers via the revamped MG Motor India website, to managing the entire step-by-step digital interface with customers around its launch.
“With the car buying decisions of customers increasingly being influenced by digital media, it is imperative to provide a seamless yet not in-the-face customer experience at all instances during digital customer interaction. With Adobe on board, we can facilitate an experiential customer journey and map and monitor the entire digital customer journey, right from interest generation to the final purchase. This deep access to customer insights will allow us to engage prospective customers with experiences that are personalised, relevant, and compelling, starting with the current pre-launch phase,” said Rajeev Chaba, President & Managing Director, MG Motor India.
As part of its digital strategy, Adobe will help MG India build and consolidate its experience onto a common platform, including its brand website, dealer websites, and digital screens. With the implementation of Adobe Analytics, MG India will leverage insights derived from digital interactions between the brand and its customers across these channels, to further deliver personalised customer experiences. Additionally, the brand’s recently revamped website has moved from WordPress to the Adobe Experience Cloud keeping in mind enhanced customer experience and personalized content as the core.
“Technology has transformed the way customers interact with the world around them and has rapidly evolved the expectations of brands. Digital, and the era of experience, are at the core of brands looking to thrive, especially in hyper-competitive sectors like the automobile industry. This industry has an array of objectives including appealing to a wide audience, establishing a deeper customer connection, and truly standing out from the pack. We are excited to partner with an iconic brand like MG and look forward to working with them as they enter the Indian market,” said Kulmeet Bawa, Managing Director, Adobe South Asia.